A curious penguin’s guide to social media (video)

Two hundred and sixty-eight penguins lived in the colony of beautiful emperor penguins in Antartica. Only Fred was curious and observant enough to discover a potentially devastating problem threatening their home - and pretty much no one listens to him.  Its a problem shared by marketers and communicators today, whether we have realised it yet or not.

This 6-minute video - marking the first anniversary of Internet Branding Strategy - shows the three easy steps that I took, and showing in which direction you should start swimming (if you are not already doing so!)

I was thrilled to hear this morning that this, my first video, won a prize in a For Immediate Release contest designed to encourage business communicators like myself to experiment with video.  My prize is tickets to attend Web 2.0 Expo Europe in Berlin, Germany, on October 21-23, 2009. Many thanks to FIR hosts Shel Holz and Neville Hobson for selecting my video to win the European prize. Its also quite a relief as, due to the short timeframe, I’ve already signed up for a few side-events and let clients know I’ll be in town - could have been embarassing!

If you are interested in seeing the business change concepts behind the Our Iceberg is Melting fable being put to good use, you might also find this slide presentation helpful.

Tagged as: For Immediate Release, Holger Rathgeber, John Kotter, Neville Hobson, Our Iceberg is Melting, Shel Holz, Web 2.o Expo Europe